Gulf Coast Fishing

Bass Proshop started on a simple premise. They saw a need in the fishing market, and decided that if no one else was going to satisfy this need, well, heck, they sure would do it. More than 30 years later, the business is an empire. Its stores are across the country. Its products are used in streams, lakes, and oceans across the world. And it’s logo is practically as household as the golden arches or the red can of cola.

But back in 1971, no such business existed. The world’s best fishermen were left to scrape together gear. In many cases, they were forced to compete with a motley mix of subpar gear. Their choices for rods, reels, and tackle were just not consistent, nor were they specialized enough to match their top-notch skills. Then came Bass. Started in Springfield, Missouri in a store that could hardly be called that—it had just eight feet of space to it—Bass Proshop began. Their first set of wares included equipment that would find on the tournament circuit that year.

Great fishing supplies are an essential when it comes to netting the big game out at the lake or the stream. You can’t expect the fish to bite, though, if you don’t bring your A game. And a big part of a top-notch game is the right gear--from rods and reels, to lines, lures, and tackle boxes.

On the other hand, even some weekend warrior with the most advanced, most pricey equipment won’t last very long on the lake if he doesn’t know what he’s doing. Them fish can practically smell inexperience, and they’ll walk all over you--or swim, in their case--if you can’t fish worth a darn.

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