Flounder Fishing

Bass Proshop started on a simple premise. They saw a need in the fishing market, and decided that if no one else was going to satisfy this need, well, heck, they sure would do it. More than 30 years later, the business is an empire. Its stores are across the country. Its products are used in streams, lakes, and oceans across the world. And it’s logo is practically as household as the golden arches or the red can of cola.

But back in 1971, no such business existed. The world’s best fishermen were left to scrape together gear. In many cases, they were forced to compete with a motley mix of subpar gear. Their choices for rods, reels, and tackle were just not consistent, nor were they specialized enough to match their top-notch skills. Then came Bass. Started in Springfield, Missouri in a store that could hardly be called that—it had just eight feet of space to it—Bass Proshop began. Their first set of wares included equipment that would find on the tournament circuit that year.

Fishing rods are an essential piece of the puzzle whether you’re fly fishing, surf fishing, or deep-sea trolling. It’s almost as if the fish can sense the quality of your rod even with the feet of water between you and him. Why bother getting reeled in by this piece of junk, they might say.

Seriously, the right rod has a serious impact on your skills. For instance, with flying fishing, a proper rod can directly affect how well you cast. The wrong rod could leave you well wide of your wanted mark, whereas a high caliber rod can put you precisely where you want to be.

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